TOKINA LENS ADVERT
FLICKR HELPS PHOTOGRAPHER GAIN MAJOR AD COMMISSION
Friday, January 1, 2010
London based photographer Nicholas Goodden has had one of his images chosen for a major advertising campaign, as a result of the client seeing his images on flickr.com
His striking image of the London Eye was chosen by Tokina to form the basis of a campaign for the company’s AT-X 107 Fisheye lens. Paul Kench from Kenro, the UK distributor for Tokina Lenses, takes up the story: “I was browsing images on flikr.com and Nicholas’s work really leapt out of the screen at me. The lighting is excellent and it’s a perfect example of what dramatic results can be achieved using a Tokina Fisheye lens.”
“Choosing an image for advertising isn’t always as easy as it sounds. It’s got to be striking, memorable, different and technically correct. Nicholas’s shot of the London Eye ticks all those boxes, and more.”
Paul continued: “As the ad was being designed to promote Tokina’s new Fisheye lens we needed an image that demonstrates the 180 degree field of view and the dramatic curvature of field that the lens gives photographers. Nicholas’s shot certainly does that and we’re really delighted with the finished advert and the feedback we’ve received has been very positive.”
It’s not just through this advertising commission that Nicholas’s photography is reaching a wider audience. His images are regularly used in Urbanism, the respected graffiti and street art magazine. The Editor of Urbanism, is obviously a big fan of Nicholas’s work: “Nicholas is a technically perfect photographer, with a very generous attitude towards other people. He has been an asset to the third and fourth issue’s of Urbanism with lots of the best photos, for which we owe him our bloody lives!”
A self-taught photographer, Nicholas has a strong desire to always keep experimenting, he explained more: “I always try to push my personal limits and learn new things. This is the reason why many of my pictures are inspired by other people’s ideas. I don't hide this source of material; it helps me create and to improve and develop my own style. I spend all my spare time thinking about photography and of ways I can improve my technique.”
“I really like using filters. I’m currently addicted to my infra red filter, it allows me to do long exposure shots in broad daylight. That makes the clouds look amazing and the images take on an ethereal quality. When I shoot macro I use extension tubes as well as “close up lenses” that are like magnifying filters.”
He continued: “I try not to stick to the same theme; my work varies from delicate macro shots of flowers to dirty urban cityscapes with decaying, derelict buildings. I shoot the beautiful as well as the very dark. Generally I like challenges so the more technically advanced the shot is, the better it is for me. I love learning new skills from the different styles of photography I practice (landscape, action, still life, low-light, infra red, black & white, architectural) so I don’t want to pigeon-hole myself to one subject yet.”
Nicholas explains how he took the shot: “I take a lot of photos of the London Eye, it’s my favourite local landmark, this image was taken in November in the late evening, when less people were around. I needed to get a different angle on, what is becoming a classic shot. So I decided to use one of the tables from the café at its base. I set up my tripod, making sure I shielded it from the wind, as the stiff breeze along the Thames can often cause problems.”
“The camera was set on manual, exposure of 30 seconds with an ISO100 to reduce noise. The aperture set at f.14 to have a good focus on both foreground and background. I’m especially proud of this shot as it has no editing to it. Photoshop is an amazing tool and I love using it, but I do like to try and capture shots that are as perfect as possible without retouching.”
He continued: “Angles are really important to me. I love to go for a very low angle as it shows the subject from a different viewpoint that most people won’t have seen.
I tend also to take a lot of diagonal images, often of buildings and towers, to fit them in my shot and make it more dynamic.”
(Source Kenro website)
Friday, January 1, 2010
London based photographer Nicholas Goodden has had one of his images chosen for a major advertising campaign, as a result of the client seeing his images on flickr.com
His striking image of the London Eye was chosen by Tokina to form the basis of a campaign for the company’s AT-X 107 Fisheye lens. Paul Kench from Kenro, the UK distributor for Tokina Lenses, takes up the story: “I was browsing images on flikr.com and Nicholas’s work really leapt out of the screen at me. The lighting is excellent and it’s a perfect example of what dramatic results can be achieved using a Tokina Fisheye lens.”
“Choosing an image for advertising isn’t always as easy as it sounds. It’s got to be striking, memorable, different and technically correct. Nicholas’s shot of the London Eye ticks all those boxes, and more.”
Paul continued: “As the ad was being designed to promote Tokina’s new Fisheye lens we needed an image that demonstrates the 180 degree field of view and the dramatic curvature of field that the lens gives photographers. Nicholas’s shot certainly does that and we’re really delighted with the finished advert and the feedback we’ve received has been very positive.”
It’s not just through this advertising commission that Nicholas’s photography is reaching a wider audience. His images are regularly used in Urbanism, the respected graffiti and street art magazine. The Editor of Urbanism, is obviously a big fan of Nicholas’s work: “Nicholas is a technically perfect photographer, with a very generous attitude towards other people. He has been an asset to the third and fourth issue’s of Urbanism with lots of the best photos, for which we owe him our bloody lives!”
A self-taught photographer, Nicholas has a strong desire to always keep experimenting, he explained more: “I always try to push my personal limits and learn new things. This is the reason why many of my pictures are inspired by other people’s ideas. I don't hide this source of material; it helps me create and to improve and develop my own style. I spend all my spare time thinking about photography and of ways I can improve my technique.”
“I really like using filters. I’m currently addicted to my infra red filter, it allows me to do long exposure shots in broad daylight. That makes the clouds look amazing and the images take on an ethereal quality. When I shoot macro I use extension tubes as well as “close up lenses” that are like magnifying filters.”
He continued: “I try not to stick to the same theme; my work varies from delicate macro shots of flowers to dirty urban cityscapes with decaying, derelict buildings. I shoot the beautiful as well as the very dark. Generally I like challenges so the more technically advanced the shot is, the better it is for me. I love learning new skills from the different styles of photography I practice (landscape, action, still life, low-light, infra red, black & white, architectural) so I don’t want to pigeon-hole myself to one subject yet.”
Nicholas explains how he took the shot: “I take a lot of photos of the London Eye, it’s my favourite local landmark, this image was taken in November in the late evening, when less people were around. I needed to get a different angle on, what is becoming a classic shot. So I decided to use one of the tables from the café at its base. I set up my tripod, making sure I shielded it from the wind, as the stiff breeze along the Thames can often cause problems.”
“The camera was set on manual, exposure of 30 seconds with an ISO100 to reduce noise. The aperture set at f.14 to have a good focus on both foreground and background. I’m especially proud of this shot as it has no editing to it. Photoshop is an amazing tool and I love using it, but I do like to try and capture shots that are as perfect as possible without retouching.”
He continued: “Angles are really important to me. I love to go for a very low angle as it shows the subject from a different viewpoint that most people won’t have seen.
I tend also to take a lot of diagonal images, often of buildings and towers, to fit them in my shot and make it more dynamic.”
(Source Kenro website)
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TOKINA LENS ADVERT
FLICKR HELPS PHOTOGRAPHER GAIN MAJOR AD COMMISSION
Friday, January 1, 2010
London based photographer Nicholas Goodden has had one of his images chosen for a major advertising campaign, as a result of the client seeing his images on flickr.com
His striking image of the London Eye was chosen by Tokina to form the basis of a campaign for the company’s AT-X 107 Fisheye lens. Paul Kench from Kenro, the UK distributor for Tokina Lenses, takes up the story: “I was browsing images on flikr.com and Nicholas’s work really leapt out of the screen at me. The lighting is excellent and it’s a perfect example of what dramatic results can be achieved using a Tokina Fisheye lens.”
“Choosing an image for advertising isn’t always as easy as it sounds. It’s got to be striking, memorable, different and technically correct. Nicholas’s shot of the London Eye ticks all those boxes, and more.”
Paul continued: “As the ad was being designed to promote Tokina’s new Fisheye lens we needed an image that demonstrates the 180 degree field of view and the dramatic curvature of field that the lens gives photographers. Nicholas’s shot certainly does that and we’re really delighted with the finished advert and the feedback we’ve received has been very positive.”
It’s not just through this advertising commission that Nicholas’s photography is reaching a wider audience. His images are regularly used in Urbanism, the respected graffiti and street art magazine. The Editor of Urbanism, is obviously a big fan of Nicholas’s work: “Nicholas is a technically perfect photographer, with a very generous attitude towards other people. He has been an asset to the third and fourth issue’s of Urbanism with lots of the best photos, for which we owe him our bloody lives!”
A self-taught photographer, Nicholas has a strong desire to always keep experimenting, he explained more: “I always try to push my personal limits and learn new things. This is the reason why many of my pictures are inspired by other people’s ideas. I don't hide this source of material; it helps me create and to improve and develop my own style. I spend all my spare time thinking about photography and of ways I can improve my technique.”
“I really like using filters. I’m currently addicted to my infra red filter, it allows me to do long exposure shots in broad daylight. That makes the clouds look amazing and the images take on an ethereal quality. When I shoot macro I use extension tubes as well as “close up lenses” that are like magnifying filters.”
He continued: “I try not to stick to the same theme; my work varies from delicate macro shots of flowers to dirty urban cityscapes with decaying, derelict buildings. I shoot the beautiful as well as the very dark. Generally I like challenges so the more technically advanced the shot is, the better it is for me. I love learning new skills from the different styles of photography I practice (landscape, action, still life, low-light, infra red, black & white, architectural) so I don’t want to pigeon-hole myself to one subject yet.”
Nicholas explains how he took the shot: “I take a lot of photos of the London Eye, it’s my favourite local landmark, this image was taken in November in the late evening, when less people were around. I needed to get a different angle on, what is becoming a classic shot. So I decided to use one of the tables from the café at its base. I set up my tripod, making sure I shielded it from the wind, as the stiff breeze along the Thames can often cause problems.”
“The camera was set on manual, exposure of 30 seconds with an ISO100 to reduce noise. The aperture set at f.14 to have a good focus on both foreground and background. I’m especially proud of this shot as it has no editing to it. Photoshop is an amazing tool and I love using it, but I do like to try and capture shots that are as perfect as possible without retouching.”
He continued: “Angles are really important to me. I love to go for a very low angle as it shows the subject from a different viewpoint that most people won’t have seen.
I tend also to take a lot of diagonal images, often of buildings and towers, to fit them in my shot and make it more dynamic.”
(Source Kenro website)
Friday, January 1, 2010
London based photographer Nicholas Goodden has had one of his images chosen for a major advertising campaign, as a result of the client seeing his images on flickr.com
His striking image of the London Eye was chosen by Tokina to form the basis of a campaign for the company’s AT-X 107 Fisheye lens. Paul Kench from Kenro, the UK distributor for Tokina Lenses, takes up the story: “I was browsing images on flikr.com and Nicholas’s work really leapt out of the screen at me. The lighting is excellent and it’s a perfect example of what dramatic results can be achieved using a Tokina Fisheye lens.”
“Choosing an image for advertising isn’t always as easy as it sounds. It’s got to be striking, memorable, different and technically correct. Nicholas’s shot of the London Eye ticks all those boxes, and more.”
Paul continued: “As the ad was being designed to promote Tokina’s new Fisheye lens we needed an image that demonstrates the 180 degree field of view and the dramatic curvature of field that the lens gives photographers. Nicholas’s shot certainly does that and we’re really delighted with the finished advert and the feedback we’ve received has been very positive.”
It’s not just through this advertising commission that Nicholas’s photography is reaching a wider audience. His images are regularly used in Urbanism, the respected graffiti and street art magazine. The Editor of Urbanism, is obviously a big fan of Nicholas’s work: “Nicholas is a technically perfect photographer, with a very generous attitude towards other people. He has been an asset to the third and fourth issue’s of Urbanism with lots of the best photos, for which we owe him our bloody lives!”
A self-taught photographer, Nicholas has a strong desire to always keep experimenting, he explained more: “I always try to push my personal limits and learn new things. This is the reason why many of my pictures are inspired by other people’s ideas. I don't hide this source of material; it helps me create and to improve and develop my own style. I spend all my spare time thinking about photography and of ways I can improve my technique.”
“I really like using filters. I’m currently addicted to my infra red filter, it allows me to do long exposure shots in broad daylight. That makes the clouds look amazing and the images take on an ethereal quality. When I shoot macro I use extension tubes as well as “close up lenses” that are like magnifying filters.”
He continued: “I try not to stick to the same theme; my work varies from delicate macro shots of flowers to dirty urban cityscapes with decaying, derelict buildings. I shoot the beautiful as well as the very dark. Generally I like challenges so the more technically advanced the shot is, the better it is for me. I love learning new skills from the different styles of photography I practice (landscape, action, still life, low-light, infra red, black & white, architectural) so I don’t want to pigeon-hole myself to one subject yet.”
Nicholas explains how he took the shot: “I take a lot of photos of the London Eye, it’s my favourite local landmark, this image was taken in November in the late evening, when less people were around. I needed to get a different angle on, what is becoming a classic shot. So I decided to use one of the tables from the café at its base. I set up my tripod, making sure I shielded it from the wind, as the stiff breeze along the Thames can often cause problems.”
“The camera was set on manual, exposure of 30 seconds with an ISO100 to reduce noise. The aperture set at f.14 to have a good focus on both foreground and background. I’m especially proud of this shot as it has no editing to it. Photoshop is an amazing tool and I love using it, but I do like to try and capture shots that are as perfect as possible without retouching.”
He continued: “Angles are really important to me. I love to go for a very low angle as it shows the subject from a different viewpoint that most people won’t have seen.
I tend also to take a lot of diagonal images, often of buildings and towers, to fit them in my shot and make it more dynamic.”
(Source Kenro website)
Ref:
Date:
Location:
Photographer:
Awards & Features
TOKINA LENS ADVERT
FLICKR HELPS PHOTOGRAPHER GAIN MAJOR AD COMMISSION
Friday, January 1, 2010
London based photographer Nicholas Goodden has had one of his images chosen for a major advertising campaign, as a result of the client seeing his images on flickr.com
His striking image of the London Eye was chosen by Tokina to form the basis of a campaign for the company’s AT-X 107 Fisheye lens. Paul Kench from Kenro, the UK distributor for Tokina Lenses, takes up the story: “I was browsing images on flikr.com and Nicholas’s work really leapt out of the screen at me. The lighting is excellent and it’s a perfect example of what dramatic results can be achieved using a Tokina Fisheye lens.”
“Choosing an image for advertising isn’t always as easy as it sounds. It’s got to be striking, memorable, different and technically correct. Nicholas’s shot of the London Eye ticks all those boxes, and more.”
Paul continued: “As the ad was being designed to promote Tokina’s new Fisheye lens we needed an image that demonstrates the 180 degree field of view and the dramatic curvature of field that the lens gives photographers. Nicholas’s shot certainly does that and we’re really delighted with the finished advert and the feedback we’ve received has been very positive.”
It’s not just through this advertising commission that Nicholas’s photography is reaching a wider audience. His images are regularly used in Urbanism, the respected graffiti and street art magazine. The Editor of Urbanism, is obviously a big fan of Nicholas’s work: “Nicholas is a technically perfect photographer, with a very generous attitude towards other people. He has been an asset to the third and fourth issue’s of Urbanism with lots of the best photos, for which we owe him our bloody lives!”
A self-taught photographer, Nicholas has a strong desire to always keep experimenting, he explained more: “I always try to push my personal limits and learn new things. This is the reason why many of my pictures are inspired by other people’s ideas. I don't hide this source of material; it helps me create and to improve and develop my own style. I spend all my spare time thinking about photography and of ways I can improve my technique.”
“I really like using filters. I’m currently addicted to my infra red filter, it allows me to do long exposure shots in broad daylight. That makes the clouds look amazing and the images take on an ethereal quality. When I shoot macro I use extension tubes as well as “close up lenses” that are like magnifying filters.”
He continued: “I try not to stick to the same theme; my work varies from delicate macro shots of flowers to dirty urban cityscapes with decaying, derelict buildings. I shoot the beautiful as well as the very dark. Generally I like challenges so the more technically advanced the shot is, the better it is for me. I love learning new skills from the different styles of photography I practice (landscape, action, still life, low-light, infra red, black & white, architectural) so I don’t want to pigeon-hole myself to one subject yet.”
Nicholas explains how he took the shot: “I take a lot of photos of the London Eye, it’s my favourite local landmark, this image was taken in November in the late evening, when less people were around. I needed to get a different angle on, what is becoming a classic shot. So I decided to use one of the tables from the café at its base. I set up my tripod, making sure I shielded it from the wind, as the stiff breeze along the Thames can often cause problems.”
“The camera was set on manual, exposure of 30 seconds with an ISO100 to reduce noise. The aperture set at f.14 to have a good focus on both foreground and background. I’m especially proud of this shot as it has no editing to it. Photoshop is an amazing tool and I love using it, but I do like to try and capture shots that are as perfect as possible without retouching.”
He continued: “Angles are really important to me. I love to go for a very low angle as it shows the subject from a different viewpoint that most people won’t have seen.
I tend also to take a lot of diagonal images, often of buildings and towers, to fit them in my shot and make it more dynamic.”
(Source Kenro website)
Friday, January 1, 2010
London based photographer Nicholas Goodden has had one of his images chosen for a major advertising campaign, as a result of the client seeing his images on flickr.com
His striking image of the London Eye was chosen by Tokina to form the basis of a campaign for the company’s AT-X 107 Fisheye lens. Paul Kench from Kenro, the UK distributor for Tokina Lenses, takes up the story: “I was browsing images on flikr.com and Nicholas’s work really leapt out of the screen at me. The lighting is excellent and it’s a perfect example of what dramatic results can be achieved using a Tokina Fisheye lens.”
“Choosing an image for advertising isn’t always as easy as it sounds. It’s got to be striking, memorable, different and technically correct. Nicholas’s shot of the London Eye ticks all those boxes, and more.”
Paul continued: “As the ad was being designed to promote Tokina’s new Fisheye lens we needed an image that demonstrates the 180 degree field of view and the dramatic curvature of field that the lens gives photographers. Nicholas’s shot certainly does that and we’re really delighted with the finished advert and the feedback we’ve received has been very positive.”
It’s not just through this advertising commission that Nicholas’s photography is reaching a wider audience. His images are regularly used in Urbanism, the respected graffiti and street art magazine. The Editor of Urbanism, is obviously a big fan of Nicholas’s work: “Nicholas is a technically perfect photographer, with a very generous attitude towards other people. He has been an asset to the third and fourth issue’s of Urbanism with lots of the best photos, for which we owe him our bloody lives!”
A self-taught photographer, Nicholas has a strong desire to always keep experimenting, he explained more: “I always try to push my personal limits and learn new things. This is the reason why many of my pictures are inspired by other people’s ideas. I don't hide this source of material; it helps me create and to improve and develop my own style. I spend all my spare time thinking about photography and of ways I can improve my technique.”
“I really like using filters. I’m currently addicted to my infra red filter, it allows me to do long exposure shots in broad daylight. That makes the clouds look amazing and the images take on an ethereal quality. When I shoot macro I use extension tubes as well as “close up lenses” that are like magnifying filters.”
He continued: “I try not to stick to the same theme; my work varies from delicate macro shots of flowers to dirty urban cityscapes with decaying, derelict buildings. I shoot the beautiful as well as the very dark. Generally I like challenges so the more technically advanced the shot is, the better it is for me. I love learning new skills from the different styles of photography I practice (landscape, action, still life, low-light, infra red, black & white, architectural) so I don’t want to pigeon-hole myself to one subject yet.”
Nicholas explains how he took the shot: “I take a lot of photos of the London Eye, it’s my favourite local landmark, this image was taken in November in the late evening, when less people were around. I needed to get a different angle on, what is becoming a classic shot. So I decided to use one of the tables from the café at its base. I set up my tripod, making sure I shielded it from the wind, as the stiff breeze along the Thames can often cause problems.”
“The camera was set on manual, exposure of 30 seconds with an ISO100 to reduce noise. The aperture set at f.14 to have a good focus on both foreground and background. I’m especially proud of this shot as it has no editing to it. Photoshop is an amazing tool and I love using it, but I do like to try and capture shots that are as perfect as possible without retouching.”
He continued: “Angles are really important to me. I love to go for a very low angle as it shows the subject from a different viewpoint that most people won’t have seen.
I tend also to take a lot of diagonal images, often of buildings and towers, to fit them in my shot and make it more dynamic.”
(Source Kenro website)
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