Cinemagraphs (still images with a subtle element of motion) are fantastic for digital marketing campaigns, promoting a brand or to engage your audience.
Ok, I admit the title of this post is slightly inspired by one of my favourite photography quotes:
"Which of my photographs is my favorite? The one I'm going to take tomorrow." - Imogen Cunningham
Many photographers are quite happy just focusing on one type of photography, it can be weddings, food, street photography, etc...
It's indeed pretty important to establish your niche in photography, that way you can describe clearly to potential clients what it is you do and also figure who these potential clients may actually be.
In my case it's urban photography with a clear focus on London. I say urban as it offers me the convenience to practice different genres of photography under the "urban photography" umbrella.
So far my portfolio has been split as follows:
- Urban Landscapes
- Street Photography
- Commercial Photography (yes... I occasionally need to pay my rent)
- Minimal Urban Photography
- Graffiti and Street Art
- Conceptual work and my Futuristic London series
So as long as I stick to capturing London 99% of the time, I don't confuse my audience and potential clients.
By taking a step aside and learning new techniques such as making cinemagraphs one can rejuvenate their photography. Whilst I have a deep love for photography, I also have had a growing interest in capturing motion. At the same time films/videos are too long for my liking... Enter the cinemagraph.
Check out this other example I recently made:
The commercial applications of cinemagraphs are particularly attractive as well so you will be seeing a lot more of these from me in the coming months!
Want to see more? Check out my cinemagraphs gallery which is regularly updated.